Wells Fargo CEO sets out long-term goals for the company

Wells Fargo CEO Tim Sloan outlined six goals for the bank, provided an update on the company’s efforts to rebuild trust, and introduced a new ad campaign at a companywide Town Hall meeting this week.

Tim Sloan

“We’re making things right for our customers and our team members. We are fixing problems, and we’re building a better bank for the future,” Sloan said. “As we rebuild trust, we will reintroduce to our stakeholders what our Wells Fargo bankers have always been known for, and that’s helping our customers to succeed financially.”

Sloan unveiled the firm’s long-term goals for Wells Fargo. He said the company will strive to become a leader in: customer service and advice; team member engagement; innovation; risk management; corporate citizenship; and shareholder value.

Sloan also previewed a new national advertising campaign entitled “Building Better Every Day.” The bank will roll out the campaign across multiple channels including broadcast, print, radio, online, mobile banking, and on its internal channels starting in April.

“As a company, Wells Fargo wants to build a better bank every day for our customers, for our team members, for our country, and for the world,” Sloan said. “For our team members and customers, we want to create a culture that’s better for you every day. For our communities, we want to help build better communities every day. The key to our success is our commitment to being better every day.”

Sloan also provided an update on the company’s work to rebuild trust and the actions underway to fix problems and build a better bank. As part of that effort, Sloan announced plans this year to survey all 269,000 team members with the objective of strengthening Wells Fargo’s culture. The results will help the company develop a plan that will help it foster an ethical, inclusive, and customer-focused culture.