The National Association of Insurance and Financial Advisors (NAIFA) will soon launch an endeavor designed to equip agents and advisors with resources regarding long term care (LTC).
Officials said the NAIFA Center for Excellence in Long Term Care would serve as a one-stop shop solution for all things relating to LTC and the needs of an aging population.
“Through the power of a virtual, private online community, we will bring together solution and service providers, producers and thought leaders to network, share best practices and access research, training and expert advice on the latest trends and issues affecting the industry and consumers,” Carroll Golden, the Center’s director, said. “The NAIFA Center for Excellence in Long Term Care will empower us to come together as an industry to communicate, organize and share information and intelligence so we may continue to address the changing needs of the LTC market.”
The Center is scheduled to launch in mid-2018 while being supported and housed on www.NAIFA.org.
Visitors will have around the clock access to a range of information through multiple media platforms, officials said, including videos, expert interviews, articles, case studies, webinars, and infographics. Content will cover traditional and combination products, as well as worksite selling, short-term care, critical illness, reverse mortgages, claims management, senior housing options, and robotics.
“We are pleased that NAIFA is joining in the effort to expand the accessibility to knowledge of all aspects of LTC care and costs,” Sharon Reed, Intercompany Long Term Care Insurance (ILTCI) board chair, said. “The extensive nature planned for the Center for Excellence in LTC should allow many professionals to access these communication tools and increase their knowledge on LTC innovations, as we work together for LTC solutions.”