The Consumer Bankers Association (CBA) elected Carl Liebert, executive vice president and chief operating officer of the United Services Automobile Association (USAA), to its board of directors.
“CBA is proud to welcome Carl to its Board of Directors. Without question, 2017 will present many opportunities for CBA to promote positive change, and Carl’s expertise and dedication to consumers will help CBA advance our mission,” said CBA Board of Directors Chair Ross Carey, executive vice president, business banking division, community banking and branch delivery at U.S. Bank.
Liebert leads USAA’s business operations functions, including USAA’s Bank, Investment, Life, Property and Casualty, Real Estate Investment Companies. Prior to joining USAA, he was president and chief executive officer of 24 Hour Fitness, overseeing 415 fitness clubs across the United States and Asia. Liebert was also an executive vice president for The Home Depot and held leadership roles with General Electric and Circuit City.
“Today’s consumer wants to feel like their bank can anticipate their needs and offer a great personalized experience every time,” Liebert said. “We must be passionate about matching the liquid expectations of consumers with consistent service that combines the best of digital and the incredible experience of every dedicated banker. I’m honored to join the CBA Board of Directors team and work on behalf of consumers, small business, and the retail banking industry to bring about meaningful reform to policies impacting the lives of everyone.”
CBA’s legislative goals this year include enacting legislation that creates a bipartisan Commission at the Consumer Financial Protection Bureau. It will also advocate for balanced regulation that fosters consumer choice and access to credit while keeping banking healthy. CBA will work to promote quality leadership appointments at regulatory agencies.
CBA also supports advances in banking products and services that meet consumers’ evolving needs and demands and will work to educate future leaders of retail banking through CBA’s education products, such as Executive Banking School and OnSite.