On-demand professional real estate photography and video service HomeJab is detailing a new real estate agent resource providing an NFT or non-fungible token to promote homes for sale.
“For real estate agents, we provide an easy way to promote their listings to a new market of potential buyers, and it doesn’t cost them anything,” HomeJab CEO and Founder Joe Jesuele said. “For crypto enthusiasts, we offer a way to purchase real-world assets legally using blockchain.”
The company indicated real estate agents using HomeJab for professional real estate photography for their listing could receive a free real-estate-backed-NFT of the home as part of the order. This new service from HomeJab includes listing the homes on the new HomeJab NFT site.
The scope, per HomeJab, involves an agent’s buyer purchasing the NFT with USD Coin (USDC), a digital currency fully backed by US dollar assets, on the Ethereum blockchain while providing an option to purchase the property.
Additionally, HomeJab receives 1 percent on the NFT sale, with proceeds distributed to the title company that facilitates the closing and recording of the deed.
“I’m a firm believer that with digital assets such as NFTs, entire industries will benefit from being built on the Ethereum blockchain by increasing consumer transparency and transaction cost-effectiveness,” said Lisa Virkus, a real estate agent and founder of Detroit, Michigan-based real estate company Realty in the D.
The initial NFT-backed home presently being marketed for sale on the HomeJab NFT site is being offered by Realty in the D.