Insurance, financial advisors association launches new certification program for life insurance and annuity professionals

The National Association of Insurance and Financial Advisors (NAIFA) has launched a new international certification for life and annuity professionals called the Life and Annuity Certified Professionals (LACP).

“NAIFA is pleased to offer financial professionals the potential for greater exposure and authority in the financial services marketplace through LACP certification,” NAIFA CEO Kevin Mayeux said. “The LACP will facilitate consumers’ ability to locate a professional who engages in ethical business practices and possesses in-depth knowledge of the financial products and services available to families and small businesses in the marketplace.”

NAIFA already offers the Life Underwriter Training Council Fellow (LUTCF) designation, which is for new or inexperienced professionals in the industry. The NAIFA LACP certification is the logical “next step” for those who wish to demonstrate their knowledge and expertise beyond the requirements of industry licensure, Mayeux said.

To earn the LACP, practitioners must meet the eligibility criteria for experience, education and commitment to ethical conduct and successfully complete the LACP examination.

From June 2017 to Dec. 31, 2018, experienced advisors may also be able to attain the LACP certification through a professional review process, in lieu of the examination.

The LACP recognizes financial professionals with a mark of distinction for their product knowledge, consultative sales process and compliance to ethical, legal, and regulatory requirements.

“Consumers and businesses need professional financial advice now more than ever,” Aamir Chalisa, managing director of Futurity First Insurance Group, said. “Those who earn the NAIFA LACP certification will be among a select group of distinguished professionals whom consumers can trust. Together, LACP holders will build upon NAIFA’s 127-year legacy of securing the financial futures of families and businesses with informed, ethical and sound advice today and beyond.”

NAIFA will officially launch the LACP at the Million Dollar Roundtable Annual Meeting 2017, which will be held in Orlando, Florida, from June 4-7.