Western Union and Franprix, a convenience store chain based in Paris with locations throughout France, collaborated on a new “click & pay” service that allows consumers to transfer money from a Western Union mobile app.
This service allows consumers to initiate their money transfer via the mobile app in a couple of clicks from wherever they are, before proceeding to their preferred Franprix store to validate and pay for their money transfer at the checkout. The consumer can, therefore, choose the most convenient way in which to initiate their money transfer, either from the self-service Western Union kiosks already installed in Franprix stores since March 2016, or from their smartphone.
“We are committed to supporting our consumers with the evolving use of technology, offering them adapted solutions,” Grégory Laurent, Western Union country director France, said. “This new innovative money transfer offer represents a new step in the implementation of the company’s omnichannel strategy. Western Union wants to make life easier for its consumers and it cannot be denied that today we live in a world in which the digital and physical worlds come together as one and that is revolutionizing out daily life. With the ‘click & pay’ mobile offering, we are giving them the possibility to send money at anytime, anywhere and in any way they want.”
To date, more than 100 points of sale have been equipped with the Western Union self-service kiosks, mostly in France’s largest cities. By the end of 2017, Western Union plans to install its kiosks, together with the “click & pay” mobile offering, at more than 300 points of sale.