U.S. Bank and Adobe officials are touting a collaboration the entities maintain provides enhanced online and in-branch customer experiences personalized to individuals’ needs and interests.
The Adobe Experience Platform (AEP) aids in delivering a single view of the customer, providing the marketing organization greater precision in providing timely and appropriate content through the right channel.
“We have made substantial investments in modernizing our marketing technology stack in support of the tremendous growth and engagement in digital channels,” U.S. Bank Chief Strategy and Marketing Officer Kai Sakstrup said. “It is important to us to provide a seamless experience whether a customer is completing a transaction in person, online, or on the mobile app. The Adobe Experience Platform underpins our goal to address the changing needs of customers, who demand more meaningful interactions with a financial services partner while providing a foundation to reshape how we engage corporate clients in the future.”
The offering provides a full suite of tools designed to activate data for large-scale personalization through real-time experiences, enhanced governance and controls, and AI (artificial intelligence) for automation.
“U.S. Bank is a leader in the financial services sector, setting an example as brands prioritize making the digital economy more personal,” Adobe Experience Cloud Senior Vice President Anjul Bhambhri said. “With Adobe Experience Platform, marketers at U.S. Bank can rally around a single view of the customer, driving an always-on personalization strategy that can evolve with consumer expectations and be in full compliance with strict industry rules and regulations.”