Legacy farmer and entrepreneur Justin Calvino is spearheading an effort by California cannabis farmers to establish a crypto-exclusive digital cannabis community named Emerald Road.
“Emerald Road is about solving a problem, and that solution just happens to be Web3,” Calvino said. “Legacy platforms are not embracing emerging technologies, and currently, there is no central hub for canna-culture and canna-curious consumers to connect, socialize, learn, transact, and be entertained, not to mention the restrictions on cannabis advertising. In addition, small farmers don’t have the capital to market themselves on a broad scale like the bigger companies do. Emerald Road is the solution for all of those problems.”
The initiative connects farmers to customers via a blockchain-driven suite of purchasing and marketing tools, content and education, and community-building experiences.
“This is regenerative economics at its best,” per Calvino. “Emerald Road will allow these small businesses to create their own sustainable, local economy using a community-based growth model that lets money go back into the hands of producers.”
Amid the 2022 third quarter launch, Emerald Road Utility Token will be deployed to purchase goods and services. The next-generation wallet resource is slated to facilitate consumer and business transactions.