UMBF Financial Corp completes rebranding of Heartland Financial

Kansas City-based UMB Financial Corp. (UMBF), a financial services company, recently completed Heartland Financial USA’s systems and brand conversion, marking the final step in UMB’s largest acquisition.

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The purchase closed on Jan. 31 and expanded UMB’s footprint from eight to 13 states. It also expanded the company’s assets to $71.8 billion as of June 30.

“Our combined company is performing extremely well as evidenced by our second quarter earnings results,” Mariner Kemper, UMB Financial chairman and CEO, said. “We’ve gained great talent and are already seeing business wins and strong camaraderie among the teams. I am extremely proud of all the associates who worked so tirelessly to deliver a seamless transition to our customers.”

Heartland Financial USA’s former divisional banks are now operating on UMB platforms and under the UMB brand. Heartland’s customers have been fully integrated into UMB’s systems and are able to access their accounts at any UMB location and online. All UMB customers also now have access 192 branches and 347 ATMs.

UMB operates branches in Arizona, California, Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, New Mexico, Oklahoma, Texas, and Wisconsin. It offers commercial banking, personal banking, and institutional banking. Services include lending, financial planning and comprehensive deposit.