PNC Bank debuted its PNC TotalRewards offer this week, providing tiered benefits for its consumers.
The new relationship-based loyalty program is designed to give PNC customers more value, transparency and ways to strengthen their financial wellbeing, the bank said. The program is a step forward in the bank’s strategy to become its clients’ primary bank by earning their trust, meeting their needs and rewarding them for their financial relationship with the bank.
“PNC TotalRewards is developed around the idea of building a true partnership with our clients,” Alex Overstrom, head of retail banking at PNC, said. “When someone chooses PNC, we want them to feel the full value of that relationship. Not only in exceptional service and hospitality, but also in the meaningful financial benefits that come from building a relationship at PNC.”
The TotalRewards program provides consumer clients with ways to avoid select bees based on account types and activity, as well as opportunities to earn points or cash on eligible PNC credit cards, as well as other relationship-based rewards. The goal is to help clients receive meaningful advantages from the onset of their banking relationship and allow them to have even greater rewards as their relationship with PNC grows.
Clients with an average eligible balance of $25,000 or more across eligible deposit and investment accounts can enroll in Silver, Gold or Platinum tiers, for added value across products and services, including enhanced credit card rewards, cash rewards on certain lending solutions and elevated savings rates. Gold and Platinum tiers will also gain access to PNC’s Priority or Concierge Care Center.
“PNC TotalRewards gives us the opportunity to show clients their relationship genuinely matters,” Victoria Dravneek, head of PNC Loyalty Strategy and Platforms, said. “We’ve designed the program to provide tangible, straightforward benefits and to give clients more control over how they earn and use their rewards. It reflects who we are as a bank and the experience we want every client to have.”