Pennsylvania-based PNC Bank, one of the largest diversified financial services institutions in the United States, recently announced plans to rename and rebrand PNC Investments, its consumer brokerage business.
“PNC has long provided more than traditional investment accounts within our broker-dealer business,” Rich Guerrini, PNC Wealth Management president and CEO, said. “Financial planning and investing have always been central to how we help clients achieve their financial goals. The PNC Wealth Management name reflects the next step in our evolution, positioning us to serve current and future clients in even broader, more meaningful ways.”
The new name will be fully implemented over the next several in the weeks. It is intended to convey a broader scope of services, a focus on growth and future, and client-centric positioning. The business offers services beyond investments such as financial planning and insurance. It also offers banking and lending services through PNC Bank. PNC plans to grow strategically beyond investment solutions to provide comprehensive financial strategies. Clients expect seamless, comprehensive solutions without multiple touchpoints.
PNC’s consumer brokerage business has more than $92 billion in client assets. It uses a “advice and planning” model delivered through approximately 800 financial advisors and comprehensive digital solutions. The business is one of the largest bank broker-dealers in the United States.